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We sell a product. A non-violent product. No war game, no weapon, nothing where there are losers. Exclusively winners! Our product is basically completely superfluous and a consumer article that ends at some point in the waste cycle, but our product is fun, stimulates creativity and handicrafts together. This has a special value in a society that more and more extends its elbows, depends on the weak and ruthlessly runs after its own profit! We are real in an increasingly virtual world. You can touch us, you can touch our product.
A clock is a wonderful thing: it resists the ubiquitous pressure to be faster and faster, to save time. You can't rush a clock. For a clock, an hour lasts 60 minutes, a day has 24 hours. Nothing and nobody can change that. It takes its time. 60 seconds for a minute. No more and no less. If you change that, it is no longer a real clock.
You have to take your time to build a cuckoo clock. About 2 hours. You don't even do it quickly. You have to think, wait patiently for the parts to stick together and finally accept that something might not turn out perfectly. Your clock is not machine made, but done by you, by hand. And since we're not all perfect, our cuckoo clocks aren't either. And that is exactly why every clock is unique! For us, meaningful consumption is dealing with something in a lustful and intensive way and giving it a personal signature.
We sell a product. A non-violent product. No war game, no weapon, nothing where there are losers. Exclusively winners! Our product is basically completely superfluous and a consumer article that ends at some point in the waste cycle, but our product is fun, stimulates creativity and handicrafts together. This has a special value in a society that more and more extends its elbows, depends on the weak and ruthlessly runs after its own profit! We are real in an increasingly virtual world. You can touch us, you can touch our product.
A clock is a wonderful thing: it resists the ubiquitous pressure to be faster and faster, to save time. You can't rush a clock. For a clock, an hour lasts 60 minutes, a day has 24 hours. Nothing and nobody can change that. It takes its time. 60 seconds for a minute. No more and no less. If you change that, it is no longer a real clock.
You have to take your time to build a cuckoo clock. About 2 hours. You don't even do it quickly. You have to think, wait patiently for the parts to stick together and finally accept that something might not turn out perfectly. Your clock is not machine made, but done by you, by hand. And since we're not all perfect, our cuckoo clocks aren't either. And that is exactly why every clock is unique! For us, meaningful consumption is dealing with something in a lustful and intensive way and giving it a personal signature.
